Especially employees like guides, personal trainers, and other public-facing staff. They are most likely to have customers follow them on social channels. Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Finally, social media guidelines should help maintain a positive online reputation by offering employees guidelines to stay on the right side of appropriateness and avoid ever looking insensitive.

Step 3: Draft Clear Guidelines

Non-profits often have multiple contributors managing social media, including employees and volunteers. Without standardised social media guidelines, posts may lack coherence in branding, tone, and messaging, leading to confusion among audiences. Putting a social media style guide together can be time-consuming, so how do you ensure your team uses it? You didn’t invest all that time and effort to produce your guide just for it to gather virtual dust in your company’s server. There are also some general legal considerations to remember, like copyright violations, reposting someone else’s image without permission or using AI. For example, inputting data into AI tools could endanger your company’s intellectual property rights.

Jpmorgan Chase Social Media Policy

Utilizing social media communication tools as a social work professional requires ongoing attention to these ethical challenges. Libraries should state that comments expressed on any social media platform do not reflect the views or positions of the library, its officers, or its employees. Social media users should exercise their own judgment about the quality and accuracy of any information presented through social media. As a best practice, the library should identify its intended audience.

Implement tools and analytics platforms to track performance data, generate regular reports, and analyze trends and insights to inform future strategies and optimizations. Develop a comprehensive crisis management plan that outlines procedures for handling emergencies, negative publicity, or reputational threats on social media. Assign roles and responsibilities, establish communication protocols, and prepare pre-approved messaging templates to facilitate a swift and effective response in crisis situations.

At each stage, social media guidelines make it clear how employees’ actions on social media impact the brand. Building a Social Media Policy that works isn’t just about writing rules—it’s about creating a framework that supports your brand, empowers your employees, and protects your business from digital risks. Here’s a practical, step-by-step guide to crafting a policy that’s clear, enforceable, and effective. Appropriate boundaries must be maintained between adults and minors at all times. Excessive familiarity of a purely social relationship between adults and minors is not appropriate. Being “friendly” and being “friends” with children are very different, and should not be confused by Diocesan entity personnel or adult volunteers.